| 杜依璠,李东升.基于网络文本与IPA模型分析的上海共青森林公园旅游形象感知研究[J].林业调查规划,2023,48(1):138-144 |
| 基于网络文本与IPA模型分析的上海共青森林公园旅游形象感知研究 |
| Perception of Tourism Image in Shanghai Gongqing Forest Park Based on Network Text and IPA Model Analysis |
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| DOI： |
| 中文关键词: 网络文本分析 旅游形象感知 IPA分析 高频词汇 上海共青森林公园 游客满意度 |
| 英文关键词: network text analysis perception of tourism image IPA analysis high-frequency vocabulary Shanghai Gongqing Forest Park tourist satisfaction |
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| 摘要点击次数: 475 |
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| 中文摘要: |
| 在网络生活高速发展前提下，网络评论已经是获取目的地旅游形象感知的重要渠道。利用网络文本途径结合Rost Content Mining软件与IPA模型分析，展开对上海共青森林公园旅游形象感知的分析，得到高频词汇、情感分析及网络语义分析图。结合高频词汇与网络语义分析通过IPA模型进一步研究，总结出针对公园的游客旅游体验要素结构与体验质量评价结论。结果表明，游客对目的地的形象感知整体呈现积极的态度，各体验要素之间的分值存在差异。公园可从保持现有优势、改进设施管理水平、丰富活动、完善交通网等方面入手，全方位共同提升，为游客提供更优质的旅游体验。 |
| 英文摘要: |
| Under the premise of the rapid development of network life, the network comment has been an important channel to obtain the perception of destination tourism image. The analysis of the perception of the tourism image in Shanghai Gongqing Forest Park was carried out by using the network text method, the Rost Content Mining software and the IPA model analysis, and the high-frequency vocabulary, emotional analysis and network semantic analysis map were obtained. Based on high-frequency vocabulary and network semantic analysis, the conclusion of tourism experience element structure and experience quality evaluation for Gongqing Park was summarized. The result showed that the tourists showed a positive attitude towards the overall image perception of the destination, and there were differences between the experience elements. Shanghai Gongqing Forest Park should maintain its existing advantages, improve facilities management level, enrich activities, and perfect the transportation network to jointly improve in an all-round way and provide tourists with better tourism experience. |
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